Ep# 094: [Pep Talk] How to Have a Never-Ending Fire for Your Work
Today I want to talk about something that I feel excited about, that I feel empowered by, and that I think will really light a spark for you. This could shift the course of your business if you’re feeling stalled out.
One of the questions I get all of the time is: “What do you think it is that is keeping me from moving forward and growing and scaling my business?”
The first thing I usually do is take a look at this business’s messaging and marketing and the common denominator I see is that many businesses are too focused on the specs of their brand: this is what you can get, this is the end result I promise… etc.
Now, in marketing it is smart to focus on the end result and the transformation; that’s why people will buy from you. However, if that’s the only thing your marketing is focused on, you are forgetting a key component…
What is the conviction behind what you do?!
Why are you called to do what you do? What is in your heart that leads you to feel called to do what you do?
Too often, business owners don’t take the time to sit in that question and answer it.
If you’re neglecting to shine a light on that why, if you’re forgetting that it is so important to highlight that fire, people are not going to fully understand the power of your brand or fully resonate with your message.
And beyond that, it’s going to shift something in you! It’s going to take you out of this place of tactics and strategy only and relight a fire for why you started your business in the first place. It’s going to get you through the days where people are telling you “No” and you feel like you are hitting rock bottom in your business.
And if your conviction can’t do that for you, if it’s not strong enough to motivate you when the going gets tough (because it will), maybe you aren’t in the right business.
So my challenge to you today is to sit down and really think about this. You can write it down, you can type it up, you can record a video… whatever feels best to you, but make sure you can actually answer this question: What is the conviction behind the work you do?