Ep# 137: How to Nail Your Niche to Sell with Ease with Cait Scudder
Today’s topic gets me pumped, because I think it’s one of the most important things an entrepreneur can do for their business! Niching down…
But more and more I’m seeing entrepreneurs terrified to get specific and niche down:
“What if it drives away other people?”
“But I’m multi-passionate!”
“Well, I want to do a lot of things…”
Okay that’s fine… but do you want to make sales?
Today we’re going deep into going deep. We’re talking about how to nail your niche and drive the bottom line in your business!
This is a must-listen episode with special guest, Cait Scudder. Cait is a TedX speaker and business coach (and a soon-to-be mama!) with a mission to empower one-million driven, bold- hearted women to tap into their genius and create profitable and purpose driven businesses!
I’ve had the pleasure of getting to know Cait and she’s a gem. She pours all of her knowledge into this episode!
In this episode, we chat about:
Why is it so hard to niche down?
It comes down to FOMO the fear of missing out on clients.
So many entrepreneurs get stuck on feeling like they have to be able to describe everything they are and everything they want to become in one clear bio, and that’s just not true. In fact, that may actually be stunting your growth.
Get clear and specific for one clear avatar. Own that and trust that and understand that this is not all that you can do. It’s just one clear offer that you are selling at this time to help with this problem. The more specific that you are, the more you can communicate the value you provide and the more people will connect with you and trust you. THEN you’ll be able to expand your services.
Steps to nail your niche: (tune in for examples of each step!)
Define the problem that you solve. Drill down to the specific, tangible problem.
Extract and define the ripple of pain that the problem causes.
Identify the promise of your offer. What is the solution you can provide? What is the specific transformation?
What are the benefits to niching down?
This is like 80% of the sales process! If you open the doors to an offer and you can communicate how you are an exact match for your ideal clients, they’re already sold! There will be so many less objections and you will have already built trust.
Optimize your Instagram bio:
Add your title to the bold name line
Who do you help?
Communicate the transformation
Always include a call to action step and link to it in your bio
Resources from this episode:
Join Cait’s Facebook group
Connect with Cait on Instagram
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