Ep# 069: Creating Your Personal Brand Fingerprint
What makes you unique?
I want you to really think about this. We are all working so hard to stand out against all of the noise and competition in the online space, but what if our skills and offers overlap with someone else in our industry? Maybe you’re starting to feel defeated because you think it’s already been done.
Newsflash: You're likely not going to create something totally brand new as far as a product or a service. But that’s okay! What you can do is stand out against the competition. You can be the one that people trust and admire and want to work with.
So today I want to emphasize a truth that I stand by: No matter what it is you do, you have a PBF, a personal brand fingerprint, and that means what you're doing has the potential to stand out against the grain all day, every day.
Make sure you snag today's freebie! It's designed to help you nail your PBF and really drill down so that you can bring it into your business and infuse it into everything you're doing.
These 6 Elements Work Together to Make Up Your Personal Brand Fingerprint:
Who You Are
“People are going to want to work with you not just because of the product you sell or the service you offer, but because of who is offering it to them. And that's you!”
“What losses have you survived? That is a big piece of who you are. What trauma have you endured and come out on the other side of? What have you accomplished that you're really proud of? What have you done that you're not proud of, but that you've decided to change because you know who you want to become? These are the things that make up the fingerprint of you.”
“You are such a big piece of your brand. You are such a big piece of your business. You can't take ‘you’ out of the equation when you're running a personal brand. Taking the time to figure out what these strengths are, what these unique pieces of you are, is going to help you in identifying your PBF. Because when you do this, you're going to start to see how it's woven throughout your entire business.”
“Just think of those things that if someone asks you point blank, Why should I choose you? What makes you different from everybody else that's doing what you're doing?”
How You Run Your Show
“Do you go above and beyond for your clients? What is the experience they're going to have overall when they make the commitment to buy your product, buy your service, work with you in a free capacity, whatever it is? And if you think about it and you think about the things that you wish you were doing but you aren’t doing, those might be a good indicator of what you can start to implement into how you run your business.”
Your Branding
“Branding is what makes you stand out initially because this is oftentimes what people are going to see first when they go to your website, when they go to your social pages, when they tune into your podcast. This is what is going to put you outside of the competition in a very quick second in the beginning and it has to make its impact. It has to say something.”
“You want everything to live under the same umbrella. Even if you have a bunch of different things that you offer or different ways that you offer them or different groups of people that you offer them to, you want there to be this tie that brings it all together.”
“It's not that you should never take inspiration from what other people are doing, but first put the blinders on. Brain dump. Go on Pinterest and see what catches your eye, what speaks to you. See what your ideal customer is saying and doing and what looks they like before you look at what your competition is putting out there.”
What You Offer
“Your products, your services, your experiences...How do they get to work with you? How do they get access to you? Is it by buying a ticket to go see you speak on a stage? Is it by buying your book? Is it by tuning into your podcast? Is it your online course? Is it your one-on-one services, your group services, your mastermind? What is it that you offer, both paid and free, that gets them in the door and allows them to have access to you in some capacity and allows them to experience who you are, how you run the show, and what your branding is like?”
“What are the differentiators in those products, services, or experiences that either go above and beyond or are just different from how other people are doing it?”
Who You Serve
“What's different about your community and your tribe? Maybe it's even what you call them. that's what's different. Maybe you have a name for them that they resonate with and they feel called to work with you because they totally connect with how you describe your person.”
“Close your eyes. Picture the vision of you being on stage. Who would be in your audience coming to see you speak or see you hosting some kind of event? Who would want to be there in the front row with you? This is your community. This is your tribe. What are their pain points?”
Your Business
“What's your pricing? What are the different opportunities they have to work with you? What are the virtues of your company? We talked about your values and your virtues as a person, but what does your company stand by? Who else is a part of that team and that company? Who do you bring on to help push this mission out into the world? All these pieces, they make up the business.”
This all in tandem makes up your Personal Brand Fingerprint. Work through this exercise and let me know—Take a screenshot of your PBF, share it on social and tag me! I want to celebrate you and help you flesh it out if you need it!