Posts tagged Build a Brand
Ep# 138: [Pep Talk] Investing In Yourself

A mistake that many people make is in thinking that the next step in their growth is a tactical step. But you are the best investment you can make in yourself and the vehicle to get yourself to where you want to be. Its time to dig deep and start the process of becoming a better leader. So how are you doing this? How are you investing your time, your money, your energy into YOU?

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Ep# 095: How To Take Quality DIY Photos To Showcase Your Brand with Amy Eaton

We live in a very visual world. We have to have good pictures for everything from our social media feeds to our websites and sales pages.

But this doesn’t mean you have to hire somebody or be a photography whiz yourself.

You can create incredible visual content for your brand that will drive your business forward, and our guest today, Amy Eaton, is going to tell us how!

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Ep# 091: Crafting Your Brand Promise

One of the most common fears and concerns that I hear from the people I work with is that they are starting to doubt themselves because of that noise. They question their value because they start comparing themselves to everyone else and that’s how they begin to measure their own business - up against someone else's.

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Ep# 075: Instagram Psychology + Strategy for Your Business with Shannon Lutz, Part 2

We are getting deep into the nitty gritty of Instagram...ever heard of it?? Specifically: how to leverage Instagram stories, the tried and true methods to connect more deeply with your ideal customer and make it more likely that they'll want to work with you. We’re talking about everything from hashtags to collaboration strategies along with all the IG marketing strategies you need to boost your engagement, feel confident in how you're growing your business and, most importantly, the fundamental strategies that never change. If you're doing these things through and through, even when algorithms change, you are going to be growing a very strong business utilizing this platform.

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Ep# 073: Who Do You Need to Become?

All the successes, all the wins, all the income growth, the joy, the purpose, the passion--it all lies in the shift from one question to another: from “What do I need to do?” to “Who do I need to become?”

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Ep# 071: Clarifying Questions To Nail Your Personal Brand with Elyse Archer

If you guys don't realize how much I absolutely geek out on all things branding and marketing, you haven't been paying attention! I am literally obsessed. When you have clarity in your marketing and your messaging, you can actually get your mission into the hands of the right people and make your impact and substantially grow your business and your income. And that is what we're all about on Scaling Up.

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Ep# 069: Creating Your Personal Brand Fingerprint

Newsflash: You're likely not going to create something totally brand new as far as a product or a service. But that’s okay! What you can do is stand out against the competition. You can be the one that people trust and admire and want to work with.

I want to emphasize a truth that I stand by: No matter what it is you do, you have a PBF, a personal brand fingerprint, and that means what you're doing has the potential to stand out against the grain all day, every day.

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Episode #020: How to Build a Brand, Not Just a Business with Ashley Mahoney

I didn’t quite understand the power of building a brand over just building a business until I connected with the talented and brilliant Ashley Mahoney of Hello Big Idea! Ashley is the Founder and Creative Director of HBI and she’s the reason that my brand was born a few years back.

So it made perfect sense to bring my friend and the expert behind my E.H. brand, Founder and Creative Director of Hello Big Idea, Ashley Mahoney, onto the podcast! She graciously agreed and dropped some serious knowledge on branding, how it’s done and why it’s so important to success!

IN THIS EPISODE YOU’LL HEAR ALL ABOUT…

- How Ashley shifted gears and went from high school teacher to successful full-time business owner
- The difference between building a business and a successful brand
- How to scale a personal brand
- The value in the journey and the failures along the way
- Some key steps in creating or fine-tuning your brand or idea
- Great resources to help you grow in business, branding and in life

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