Ep# 115: Is Investing In A Mastermind or Coach Worth It? With Jenn Lormand and Christina Walsh
This is one of my favorite episodes of the Scaling Up podcast of all time!!
You guys - get ready to fall in love.
Today, you meet two women who are literally revolutionizing women’s health. Jenn Lormand and Christina Walsh are the co-creators of Tighten Your Tinkler (yes, you heard me correctly!) and they are two of the brightest rays of sunshine you will ever meet. And if you’re a woman or know a woman - YOU NEED TO LISTEN TO THIS.
If you want to know what’s really possible for you in the future no matter where you stand in business today, you also need to listen to this!
These two women came to me with one of the most incredible missions and products I’ve ever seen, but they needed help! When they joined the Maverick Mastermind, they knew it was time to take their expertise and get the blueprint to make sure it would get into the hands of the people who needed it most!
In the last 6 months alone they have changed their entire business and their level of success has skyrocketed. I knew you HAD to hear their story, learn how they’ve done it and listen in on how you can do it, too!
In this episode, we chat about:
Transitioning into an online business model
Online marketing is a whole ‘nother ball game.
Jenn and Christina thought we were ready: they have an amazing offer, they have raving testimonials, and they spent good money on a website and ads. They assumed, “If we build it, they will come.”
And then during their first launch, they heard crickets… And the women who did buy were not even their target audience!
They knew they needed support and community to really find success.
“You can always invest a lot of time and energy into figuring it out on your own, but when you have something that you are so passionate about and you know is revolutionary, you want to quicken that process.”
The biggest challenge they were experiencing before joining the Maverick Mastermind
“We felt like we were screaming from the mountaintops and nothing was resonating with any of the women we were trying to speak to. We had no idea how off base our messaging was.”
How the Maverick Mastermind helped their business growth
“One of the things we love most about working with you, Liz, is your laser-focused coaching. As clinicians, we do a lot of diagnostics; you do business diagnostics. You looked at our website, you looked at our social media and you were like, ‘Boom, here’s what you need to do, here’s the strategy.’ You didn’t just stay high level. I love that you just dive right in and give us the strategy behind it and show us how to implement it. That means the world to us.”
Jenn and Christina have been working on and improving:
Revamping our website
Dialing in our avatar
Improving our marketing messaging
Creating 5 different opt-ins
Nurture email sequences
Improving our sales emails
Beginning to grow our email list organically
Upgrading our branding
Improving our social media strategy
Learning an effective launch plan and strategy
And the thing we’ve been geeking out about lately: Learning how to craft pitches to different media outlets
That’s all in six months!
Why they chose the mastermind format over other options
“We understand the power of community and accountability in a group.
Part of being an entrepreneur is that you do sometimes feel like you’re on an island. Having a group of entrepreneurs who are trying to do the same thing, trying to scale up their business… it’s really nice to know we aren’t alone and to form these beautiful relationships with these women. We’ve made true friendships, true heart-centered relationships where we are celebrating one another’s wins and lifting on another up. It’s been really special, and I can’t imagine not having those connections.”
“We want to know and understand the business that we’re building and make it the way that we want it, and then start to outsource as we grow.”
A recent favorite ah-ha moment
“We’ve really been enjoying pitching and recognizing how relevant our business is to so many different people. We’ve always thought of staying in our lane of women’s health, and we’re recognizing that more people need to hear this, thanks to your push. Your vision for us was bigger than our vision for ourselves.”
Resources from this episode:
Take the Core Connection Quiz for free! This quiz helps women connect the dots between all the core dysfunction-related issues they're having, and tells them if they would be a good fit for Jenn and Christina’s Signature Program, comparing their score to the scores of the women who did very well with the Program in their research study.
Snag this $100 OFF COUPON CODE for Jenn and Christina’s course, exclusively for Scaling Up listeners: SCALINGUP100