Ep# 186: [Pep Talk] What’s Your Greater Mission?
I know you know what you do. We’re past the point of figuring out who you serve and how you serve them, right? Today’s Pep Talk is short and sweet. It’s about the greater mission behind why you do what you do.
Let me give you an example: I’m a business coach. I help people grow and scale their businesses. And I do that because I love helping people create more freedom in their lives and build a lifestyle that aligns with their values.
But there’s a process called the 7 Levels of Why where you ask yourself 7 times “Why?” in order to drill in on why you really do what you do, what your true purpose in the world is:
“I serve people in business to help them grow their business.” WHY?
“To help them find more freedom in their lives.” WHY?
… and you continue this for 7 total times to really hone in on your Greater Mission.
There has to be a greater mission, a deeper calling.
The biggest reason we’re opening the doors to a new company is because I finally found my Greatest Why, and it’s so much bigger than me. The work I do will outlive me and live on through my kids, but I haven't tapped into this greater mission yet. And that is why this new company is coming to life.
Go through the 7 Levels of Why exercise yourself and see what you land on.
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